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Should Boardrooms & Executives Care About Recruitment Marketing?

December 05, 2016 Annie Pullen

David Forman, human capital thought-leader and author of Fearless HR, states that “one of the greatest impacts that boards and executives can have is to contribute to discussions of a vision that makes a difference and is worth pursuing.”

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Out with the Old, In with the New: The Rise of ‘Talent Attraction’

November 21, 2016 Annie Pullen

‘Our employees are our most valuable asset.’

It would be difficult to find a CEO who hasn’t once uttered this phrase. Tim Sackett, industry thought-leader, blogger, and founder of HRU Technical Resources, says that while this is meant as a compliment, ‘this statement shows the acquisition of assets mentality has become well-ingrained’ within recruiting operations.

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Appcast Launches 'Expert Guest Webinar Series,' First Featuring Allan Schweyer

November 07, 2016 Annie Pullen

Are you using the best KPIs throughout each stage of your recruiting process? 

Do you know what aspects of your job advertising you need to improve to convert more applicants? 

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Stop Screening Qualified Candidates ‘In.' You’re Just Screening Them Out (and it’s Costing you a Fortune) - Part 2

November 04, 2016 Leah Daniels

In my last post, we examined the United States employment landscape in relation to candidate screening processes. The moral of the story: endless candidate screening processes cost a boatload of money, and singlehandedly lower an organization's chance to capture top talent.

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Stop Screening Qualified Candidates ‘In.’ You’re Just Screening Them Out (and it’s Costing you a Fortune) - Part 1

October 28, 2016 Leah Daniels

In a well-intended, yet cumbersome effort to screen out applicants who are completely unqualified, companies often dive into an overzealous process, driven by vendors of screening tools that urge unfortunate uses of features that are clearly not meant to be used in the first interaction between your company and new applicants.

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Defining Your ROI: The Key to Solving a Recruiting Problem You Didn’t Know You Had

October 18, 2016 Nicole McKeon

Return on investment.

This phrase often hangs over the head of a Talent Acquisition Director like the sword of Damocles, as pressure from the CFO looms in the distance. In job advertising—and recruiting in general—making decisions about where to invest your budget can be daunting, and it’s easy to be unsure of what strategy to take or where to begin allocating your spend.

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Appcast Wins 'Coolest Companies for Young Professionals' at StayWorkPlay's Rising Stars Awards

October 11, 2016 Annie Pullen

Appcast is thrilled to announce that we’ve been named a ‘Coolest Companies for Young Professionals’ winner by StayWorkPlay, a non-profit organization dedicated to encouraging 20 and 30 “somethings” to stay in, come to, or “boomerang” back to New Hampshire. 

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