The Appcast Blog
Here to Stay: The Benefits of Programmatic
In the past ten years, programmatic has fully transformed the world of job advertising. Recruiting leaders were brave to wander into this new frontier…
Highlights
Alexandra Horwitt-Anema
Social Media Director
Expand Your Recruiting Reach with Social Media
Like it or not, social media is an unavoidable facet of life and work. North Americans spend over two hours on social media every…
Liz Anderson
Content Writer
Traditional Media Remains a Key Part of Modern Recruitment Marketing
A recruitment strategy can be called several things, but simple is not one of them. Even though programmatic redefined the world of recruiting, and…
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All Posts
Lance Christensen
Senior Director of Strategy
- March 27, 2024
- Recruitment Marketing
The Need for Speed: Tips to Help Your Hiring Process Reach Maximum Velocity
A well-organized and efficient hiring process has always been important, but current conditions have made it an absolute necessity. …
Franziska Eckhardt
JUNIOR MANAGER COMMUNICATIONS INSIGHTS & RESEARCH
- March 12, 2024
- Data & Measurement
Mobile vs. Desktop: Trends in Job Search
We dive into the mobile and desktop stats highlighted in the Benchmark Report. …
Appcast
Marketing Team
- March 6, 2024
- Recruitment Marketing
Using Social Media to Attract Gen Z
Gen Z is a difficult cohort to attract through the traditional methods, but optimizing for social media can help recruiters successfully engage this generation….
Appcast
Marketing Teams
- March 5, 2024
- Recruitment Marketing, Appcast News
Google’s Cookie Changes: What Does it Mean for Recruitment Marketing?
Google Chrome is eliminating third-party cookies. If they don’t have the right partner, recruitment advertisers could be facing big changes….
Appcast
Marketing Team
- February 22, 2024
- Recruitment Marketing
The Importance of Organic Social Media
Organic social media is a marketing strategy referring to content shared on a business’ social media accounts….
Appcast
Marketing Team
- February 13, 2024
- Recruitment Marketing
Why Your Employer Brand Matters More Than You Think
Did you know that 75% of job seekers are more likely to apply for jobs with companies that actively manage their employer brand?…
Liz Anderson
Content Writer
- January 24, 2024
- Data & Measurement, TA Strategy & Process
Efficiency is the theme for 2024. Are you ready?
If our expectations for the year could be boiled down to one word, that one word would be “efficiency.” This is going to be…
Franziska Eckhardt
Junior Manager Communications Insights & Research
- January 18, 2024
- TA Strategy & Process
5 HR Studies to Empower Your Decision-Making in 2024
On a day-to-day basis, it’s difficult to delve into various subjects – even those that interest us most. Research can empower informed decision-making, but…
Liz Anderson
Content Writer
- September 27, 2023
- Recruitment Marketing
Traditional Media Remains a Key Part of Modern Recruitment Marketing
A recruitment strategy can be called several things, but simple is not one of them. Even though programmatic redefined the world of recruiting, and…
Alexandra Horwitt-Anema
Social Media Director
- September 20, 2023
- Recruitment Marketing
Expand Your Recruiting Reach with Social Media
Like it or not, social media is an unavoidable facet of life and work. North Americans spend over two hours on social media every…
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