Unless you’ve been living under a rock, you’ve heard the news: search engine-giant Google has entered the world of online recruiting, causing many thought-leaders to wonder and predict what this means for the current talent acquisition landscape.

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Sodexo - one of America's leading employers - has developed a data-driven recruiting operation to scale and optimize their talent acquisition department and drive recruiting results across the organization's 13,000 different locations.

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Until recently, most recruiters evaluated their job advertising spend almost exclusively on macro-level outcome metrics, like total numbers of applicants. As the recruiting landscape has become more competitive, the challenge now, is that focusing on only the total number of applicants you can pull through the hiring funnel ignores job level data effecting the ROI of your spend. 

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In 2016, organizations found the talent landscape to be more challenging than ever before due to the following: low numbers of applicants, increased competition from other employers, lack of skilled candidates with necessary work experience, and local markets failing to produce qualified candidates.

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Recruitment ad agencies are a driving force in the job advertising market. Over the years, agencies have pioneered problem solving approaches in the world of recruitment marketing, such as measuring the performance of referral programs, providing transparency to media buying, fine-tuning analytics programs, and innovating career site conversion tactics.  

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The average new employee costs ~$4,000 and 42 days to hire. If you’re a recruiter who makes, say, 100 new hires each year, that’s a lot of time, effort, and more importantly, money spent attracting candidates to your organization. Lowering these costs can be challenging while keeping up with the same hiring volume.

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I graduated college in 1987 but still remember the thrill of landing my first job. After visiting the local employment center half-a-dozen times, I wound up working there – as supervisor of my small town employment center for students. 

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