--- title: Blog | Appcast | Appcast (4) description: Looking for resources and helpful tips for your job advertising? Visit the Appcast Blog to stay up-to-date with trends in the recruiting industry, job advertising, and all things programmatic! (4) --- # Try Appcast for Free Appcast is free to use - you only pay for applicants. Take a 14-day free trial and we'll cover your first $500 worth of applicants. No obligation, no risk and no fees. ### Start Your Trial - Get applicants for FREE in a 14-day trial - Advertise as many jobs as you want - Only sponsor jobs that need applicants - Reach candidates beyond the job board - Integrate simply with your Career Site ### Appcast Partners  - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/kenexa-6b0517ca1ab55874154a90039ef76b2f.png?width=130&name=kenexa-6b0517ca1ab55874154a90039ef76b2f.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/icims-27ce50fd601a0beae4b8a00ca6c43d72.png?width=110&name=icims-27ce50fd601a0beae4b8a00ca6c43d72.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/jobvite-2f1b1676e7ca1d1836e681382b47128e.png?width=116&name=jobvite-2f1b1676e7ca1d1836e681382b47128e.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/healthcare-86a102b10a639de088f807cbed8ec267.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/taleo-061dcbc9f665079110ade41e25966e59.png?width=127&name=taleo-061dcbc9f665079110ade41e25966e59.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/jibe-470f54e8ac13271690b247ac4b4732eb.png?width=87&name=jibe-470f54e8ac13271690b247ac4b4732eb.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/greenhous-b845226684b2b4d5fb5ee46c8f643e41.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kronos-1fe4be631e8c29fc9856655c6edbd2a9.png) - [1 (800) 570-5430](tel:18005705430) - START A FREE TRIAL - [LOGIN](http://www.appcast.io/publishers) [![Appcast blog](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/Appcast_Blog.png "Appcast blog")](http://www.appcast.io/) An online digest for recruitment and talent acquisition professionals - [For Employers](http://www.appcast.io/employers) - [For Agencies](http://www.appcast.io/agencies) - [Our Customers](http://www.appcast.io/customers) - Resources - [Webinars](http://appcast.io/resources/webinars) - [White Papers](http://appcast.io/resources/whitepapers) - [Case Studies](http://appcast.io/resources/case-studies) - [Blog](https://blog.appcast.io) ## Appcast ![](https://blog.appcast.io/hubfs/Official%20Logo/Appcast_Logo_Vertical.png) Find me on: ### Recent Posts ## [Improve the ROI of Job Ad Spend with Pay-Per-Applicant](https://blog.appcast.io/improve-the-roi-of-job-ad-spend-with-pay-per-applicant) April 21, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/canstockphoto16977395.jpg)](https://blog.appcast.io/improve-the-roi-of-job-ad-spend-with-pay-per-applicant) Through the placement of job ads, recruiters aim to find the best talent where they live, work and play on the web. Over the years, the channels and mechanisms for doing this have changed, leading to more cost-effective, impactful job advertising solutions that are improving the results of talent acquisition departments around the globe. [Read More](https://blog.appcast.io/improve-the-roi-of-job-ad-spend-with-pay-per-applicant) ## [\[Infographic\] Performance Job Advertising 101](https://blog.appcast.io/performance-job-advertising-101-infographic) April 11, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/Screen%20Shot%202017-04-11%20at%2011.45.16%20AM.png)](https://blog.appcast.io/performance-job-advertising-101-infographic) Recruiting leaders at any organization have one main objective: to quickly hire impactful employees. Today’s online recruitment scene is an intense competition to find talent; your job ads must be seen by the right candidates, at the right time, and for the right price point.  [Read More](https://blog.appcast.io/performance-job-advertising-101-infographic) ## [\[On-Demand Webinar\] How Can You Leverage 'Robots' in Recruiting?](https://blog.appcast.io/how-can-you-leverage-robots-in-recruiting-on-demand-webinar) March 28, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/Screen%20Shot%202017-03-28%20at%2010.18.25%20AM.png)](https://blog.appcast.io/how-can-you-leverage-robots-in-recruiting-on-demand-webinar) Broadly defined, the term artificial intelligence (AI) is applied to machines and algorithms that mimic the cognitive functions of human beings. But for the time being, AI augments and/or automates only specific tasks, but does not and may never possess a “general intelligence” similar to the human brain. [Read More](https://blog.appcast.io/how-can-you-leverage-robots-in-recruiting-on-demand-webinar) ## [Setting Your Sites on Job Candidates](https://blog.appcast.io/setting-your-sites-on-job-candidates) March 14, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/How%20the%20Corporate%20Careers%20Site%20Has%20Evolved%20in%20Talent%20Attraction.png)](https://blog.appcast.io/setting-your-sites-on-job-candidates) One of the many great things about working in a particular field for a long time is that you become a witness to change. Such has been my experience in covering employee recruitment since the early days of the internet. [Read More](https://blog.appcast.io/setting-your-sites-on-job-candidates) ## [Appcast's 2017 Event List](https://blog.appcast.io/appcasts-2017-event-list-where-youll-find-us) March 10, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/canstockphoto10546354.jpg)](https://blog.appcast.io/appcasts-2017-event-list-where-youll-find-us) Appcast will be attending several industry events this year! Our first tradeshow is the SourceCon Spring Conference in Anaheim, CA. Our team will be at the conference at Booth #312 starting Monday, March 13th through Wednesday, March 15th. Stop by to connect with the Appcast team and learn about our job advertising solutions. [Read More](https://blog.appcast.io/appcasts-2017-event-list-where-youll-find-us) ## [Upcoming Webinar with Chris Forman: Simple Steps to Improve Job Advertising ROI](https://blog.appcast.io/upcoming-webinar-with-chris-forman-simple-steps-to-improve-job-advertising-roi) March 02, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Webinar_Social_Images/Social%20Image%201.jpg)](https://blog.appcast.io/upcoming-webinar-with-chris-forman-simple-steps-to-improve-job-advertising-roi) Nearly $4 billion is spent on job advertising in the US each year. From Appcast’s extensive analysis of the online job advertising ecosystem, we’ve found that 50% of that spend is typically wasted. [Read More](https://blog.appcast.io/upcoming-webinar-with-chris-forman-simple-steps-to-improve-job-advertising-roi) ## [Job Ads: If You’re Doing it Right, Your CPC Bids Should Be Going Up](https://blog.appcast.io/job-ads-if-youre-doing-it-right-your-cpc-bids-should-be-going-up) February 14, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/canstockphoto43826651.jpg)](https://blog.appcast.io/job-ads-if-youre-doing-it-right-your-cpc-bids-should-be-going-up) If you’re operating a high performing job advertising strategy, your CPC bids should be going up. Counterintuitive, right? [Read More](https://blog.appcast.io/job-ads-if-youre-doing-it-right-your-cpc-bids-should-be-going-up) [Previous](https://blog.appcast.io/author/appcast/page/3) [All posts](https://blog.appcast.io/all) [Next](https://blog.appcast.io/author/appcast/page/5) ### Subscribe to our blog! 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No obligation, no risk and no fees. ### See It For Yourself - Advertise as many jobs as you want - Only sponsor jobs that need applicants - Reach candidates beyond the job board - Integrate simply with your Career Site ### Appcast Partners - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kenexa-6b0517ca1ab55874154a90039ef76b2f.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/icims-27ce50fd601a0beae4b8a00ca6c43d72.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/jobvite-2f1b1676e7ca1d1836e681382b47128e.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/taleo-061dcbc9f665079110ade41e25966e59.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/jibe-470f54e8ac13271690b247ac4b4732eb.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/greenhous-b845226684b2b4d5fb5ee46c8f643e41.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kronos-1fe4be631e8c29fc9856655c6edbd2a9.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/healthcare-86a102b10a639de088f807cbed8ec267.png) ![Appcast logo horisontal white](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/footer_logo.png) - Privacy policy - Terms of Use ### Solutions - [Employers](http://www.appcast.io/employers) - [Agencies](http://www.appcast.io/agencies) - [Publishers](http://www.appcast.io/publishers) ### Company - [About](http://www.appcast.io/about) - [Resources](http://www.appcast.io/resources) - [Press](http://www.appcast.io/news) - [Careers](http://www.appcast.io/careers) - [Blog](https://appcast-1859609.hs-sites.com/blog) ### Connect - [Contact](http://www.appcast.io/contact) - [Support](mailto:support@appcast.io?cc=rodion.chauskin@appcast.io) - - ### Start - Appcast is free to use. 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