--- title: Blog | Appcast (3) description: Looking for resources and helpful tips for your job advertising? Visit the Appcast Blog to stay up-to-date with trends in the recruiting industry, job advertising, and all things programmatic! (3) --- # Try Appcast for Free Appcast is free to use - you only pay for applicants. Take a 14-day free trial and we'll cover your first $500 worth of applicants. No obligation, no risk and no fees. ### Start Your Trial - Get applicants for FREE in a 14-day trial - Advertise as many jobs as you want - Only sponsor jobs that need applicants - Reach candidates beyond the job board - Integrate simply with your Career Site ### Appcast Partners  - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/kenexa-6b0517ca1ab55874154a90039ef76b2f.png?width=130&name=kenexa-6b0517ca1ab55874154a90039ef76b2f.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/icims-27ce50fd601a0beae4b8a00ca6c43d72.png?width=110&name=icims-27ce50fd601a0beae4b8a00ca6c43d72.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/jobvite-2f1b1676e7ca1d1836e681382b47128e.png?width=116&name=jobvite-2f1b1676e7ca1d1836e681382b47128e.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/healthcare-86a102b10a639de088f807cbed8ec267.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/taleo-061dcbc9f665079110ade41e25966e59.png?width=127&name=taleo-061dcbc9f665079110ade41e25966e59.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/jibe-470f54e8ac13271690b247ac4b4732eb.png?width=87&name=jibe-470f54e8ac13271690b247ac4b4732eb.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/greenhous-b845226684b2b4d5fb5ee46c8f643e41.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kronos-1fe4be631e8c29fc9856655c6edbd2a9.png) - [1 (800) 570-5430](tel:18005705430) - START A FREE TRIAL - [LOGIN](http://www.appcast.io/publishers) [![Appcast blog](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/Appcast_Blog.png "Appcast blog")](http://www.appcast.io/) An online digest for recruitment and talent acquisition professionals - [For Employers](http://www.appcast.io/employers) - [For Agencies](http://www.appcast.io/agencies) - [Our Customers](http://www.appcast.io/customers) - Resources - [Webinars](http://appcast.io/resources/webinars) - [White Papers](http://appcast.io/resources/whitepapers) - [Case Studies](http://appcast.io/resources/case-studies) - [Blog](https://blog.appcast.io) ## [Upcoming Webinar with Chris Forman: The Impact of Google for Jobs](https://blog.appcast.io/upcoming-webinar-with-chris-forman-the-impact-of-google-for-jobs) July 14, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/Google%20for%20Jobs.jpg)](https://blog.appcast.io/upcoming-webinar-with-chris-forman-the-impact-of-google-for-jobs) Unless you’ve been living under a rock, you’ve heard the news: search engine-giant Google has entered the world of online recruiting, causing many thought-leaders to wonder and predict what this means for the current talent acquisition landscape. [Read More](https://blog.appcast.io/upcoming-webinar-with-chris-forman-the-impact-of-google-for-jobs) ## [\[On-Demand Webinar\] How Sodexo Built a Data-Driven Recruiting Operation](https://blog.appcast.io/on-demand-webinar-how-sodexo-built-a-data-driven-recruiting-operation-to-source-screen-hire-candidates) June 30, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Webinar_Social_Images/Sodexo%20Webinar_06.06.17/Screen%20Shot%202017-06-30%20at%2011.57.43%20AM.png)](https://blog.appcast.io/on-demand-webinar-how-sodexo-built-a-data-driven-recruiting-operation-to-source-screen-hire-candidates) Sodexo - one of America's leading employers - has developed a data-driven recruiting operation to scale and optimize their talent acquisition department and drive recruiting results across the organization's 13,000 different locations. [Read More](https://blog.appcast.io/on-demand-webinar-how-sodexo-built-a-data-driven-recruiting-operation-to-source-screen-hire-candidates) ## [New Report: Average Cost-Per-Click Recruitment Media Spend](https://blog.appcast.io/new-report-average-cost-per-click-recruitment-media-spend) June 01, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/Screen%20Shot%202017-06-01%20at%206.31.53%20PM.png)](https://blog.appcast.io/new-report-average-cost-per-click-recruitment-media-spend) Until recently, most recruiters evaluated their job advertising spend almost exclusively on macro-level outcome metrics, like total numbers of applicants. As the recruiting landscape has become more competitive, the challenge now, is that focusing on only the total number of applicants you can pull through the hiring funnel ignores job level data effecting the ROI of your spend.  [Read More](https://blog.appcast.io/new-report-average-cost-per-click-recruitment-media-spend) ## [\[On-Demand Webinar\] Appcast & Jobvite Reveal Essential Recruitment Benchmarks](https://blog.appcast.io/on-demand-webinar-appcast-jobvite-reveal-the-essential-recruitment-benchmarks) May 23, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/Screen%20Shot%202017-05-22%20at%205.24.04%20PM.png)](https://blog.appcast.io/on-demand-webinar-appcast-jobvite-reveal-the-essential-recruitment-benchmarks) In 2016, organizations found the [talent landscape](http://web.jobvite.com/Q217_Webinar_Appcast_RecruitmentBenchmarks_Report_LP.html) to be more challenging than ever before [due to the following](https://www.shrm.org/hr-today/trends-and-forecasting/research-and-surveys/pages/talent-landscape.aspx): low numbers of applicants, increased competition from other employers, lack of skilled candidates with necessary work experience, and local markets failing to produce qualified candidates. [Read More](https://blog.appcast.io/on-demand-webinar-appcast-jobvite-reveal-the-essential-recruitment-benchmarks) ## [Through the Lens of a Recruitment Agency, There's a Lot We Can Learn](https://blog.appcast.io/through-the-lens-of-a-recruitment-agency-theres-a-lot-we-can-learn) May 18, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/canstockphoto14894853.jpg)](https://blog.appcast.io/through-the-lens-of-a-recruitment-agency-theres-a-lot-we-can-learn) Recruitment ad agencies are a driving force in the job advertising market. Over the years, agencies have pioneered problem solving approaches in the world of recruitment marketing, such as measuring the performance of referral programs, providing transparency to media buying, fine-tuning analytics programs, and innovating career site conversion tactics.   [Read More](https://blog.appcast.io/through-the-lens-of-a-recruitment-agency-theres-a-lot-we-can-learn) ## [3 Ways to Increase the ROI of your Candidate Experience](https://blog.appcast.io/3-ways-to-increase-the-roi-of-your-candidate-experience) May 10, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/canstockphoto13251234.jpg)](https://blog.appcast.io/3-ways-to-increase-the-roi-of-your-candidate-experience) [The average new employee costs ~$4,000 and 42 days to hire](https://www.shrm.org/about-shrm/press-room/press-releases/pages/human-capital-benchmarking-report.aspx). If you’re a recruiter who makes, say, 100 new hires each year, that’s a lot of time, effort, and more importantly, money spent attracting candidates to your organization. Lowering these costs can be challenging while keeping up with the same hiring volume. [Read More](https://blog.appcast.io/3-ways-to-increase-the-roi-of-your-candidate-experience) ## [New Metrics for an Age of Programmatic Recruitment Advertising](https://blog.appcast.io/new-metrics-for-an-age-of-programmatic-recruitment-advertising) May 02, 2017 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Blog_Post_Images/Screen%20Shot%202017-05-02%20at%201.34.25%20PM.png)](https://blog.appcast.io/new-metrics-for-an-age-of-programmatic-recruitment-advertising) I graduated college in 1987 but still remember the thrill of landing my first job. After visiting the local employment center half-a-dozen times, I wound up working there – as supervisor of my small town employment center for students.  [Read More](https://blog.appcast.io/new-metrics-for-an-age-of-programmatic-recruitment-advertising) [Previous](https://blog.appcast.io/page/2) [All posts](https://blog.appcast.io/all) [Next](https://blog.appcast.io/page/4) ### Subscribe to our blog! 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No obligation, no risk and no fees. ### See It For Yourself - Advertise as many jobs as you want - Only sponsor jobs that need applicants - Reach candidates beyond the job board - Integrate simply with your Career Site ### Appcast Partners - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kenexa-6b0517ca1ab55874154a90039ef76b2f.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/icims-27ce50fd601a0beae4b8a00ca6c43d72.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/jobvite-2f1b1676e7ca1d1836e681382b47128e.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/taleo-061dcbc9f665079110ade41e25966e59.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/jibe-470f54e8ac13271690b247ac4b4732eb.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/greenhous-b845226684b2b4d5fb5ee46c8f643e41.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kronos-1fe4be631e8c29fc9856655c6edbd2a9.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/healthcare-86a102b10a639de088f807cbed8ec267.png) ![Appcast logo horisontal white](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/footer_logo.png) - Privacy policy - Terms of Use ### Solutions - [Employers](http://www.appcast.io/employers) - [Agencies](http://www.appcast.io/agencies) - [Publishers](http://www.appcast.io/publishers) ### Company - [About](http://www.appcast.io/about) - [Resources](http://www.appcast.io/resources) - [Press](http://www.appcast.io/news) - [Careers](http://www.appcast.io/careers) - [Blog](https://appcast-1859609.hs-sites.com/blog) ### Connect - [Contact](http://www.appcast.io/contact) - [Support](mailto:support@appcast.io?cc=rodion.chauskin@appcast.io) - - ### Start - Appcast is free to use. 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