---
title: Blog | Appcast | Recruitment Marketing
description: Recruitment Marketing | Looking for resources and helpful tips for your job advertising? Visit the Appcast Blog to stay up-to-date with trends in the recruiting industry, job advertising, and all things programmatic!
---

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## [5 Tips for a Competitive Advantage in Recruitment Marketing & Advertising](https://blog.appcast.io/5-tips-for-a-competitive-advantage-in-recruitment-marketing-advertising)

July 11, 2018 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/Blog%20Post%20Preview.jpg)](https://blog.appcast.io/5-tips-for-a-competitive-advantage-in-recruitment-marketing-advertising)

Raise your hand if this sounds familiar: 

[Read More](https://blog.appcast.io/5-tips-for-a-competitive-advantage-in-recruitment-marketing-advertising)

## [3 Steps to Crafting a High-Performing Job Ad & Application Process](https://blog.appcast.io/3-steps-to-crafting-a-high-performing-job-ad-and-application-process)

March 08, 2018 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/BlogSocial-1600x800-3%20Steps%20to%20Crafting%20a%20High-Performing%20Job%20Ad%20%26%20Apply%20Process.png)](https://blog.appcast.io/3-steps-to-crafting-a-high-performing-job-ad-and-application-process)

Your organization's job ads and online apply process have a dramatic impact on the health of your candidate pipeline. When was the last time you examined your apply process from a marketing-centric lense?

[Read More](https://blog.appcast.io/3-steps-to-crafting-a-high-performing-job-ad-and-application-process)

## [\[Webinar Recap\] What Makes Candidates Click: The Do's & Don'ts of Job Advertising](https://blog.appcast.io/webinar-recap-with-icims-what-makes-candidates-click-the-dos-and-donts-of-job-advertising)

March 02, 2018 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/EmailHeaderblast3118v4.png)](https://blog.appcast.io/webinar-recap-with-icims-what-makes-candidates-click-the-dos-and-donts-of-job-advertising)

Is it possible that some of your job advertising practices are on the 'don't list'? Read on to find out and understand the why (aka. the data) behind what may be holding back the performance of your job ads and what you can do about it!

[Read More](https://blog.appcast.io/webinar-recap-with-icims-what-makes-candidates-click-the-dos-and-donts-of-job-advertising)

## [\[Webinar Recap\] Programmatic 201: Strategies for Candidate Traffic Supremacy](https://blog.appcast.io/webinar-recap-with-madgex-programmatic-201-strategies-for-candidate-traffic-supremacy)

March 01, 2018 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/BLOG/In-line%20Images/blogimage_programmatic201wspeakers.png)](https://blog.appcast.io/webinar-recap-with-madgex-programmatic-201-strategies-for-candidate-traffic-supremacy)

Last week we teamed up with our friends at Madgex for an indepth webinar, *Programmatic 201: Strategies for Candidate Traffic Supremacy*. Attendees from many job boards walked away with strategies and considerations for taking next steps in a programmatic approach to building and growing traffic for their business. 

[Read More](https://blog.appcast.io/webinar-recap-with-madgex-programmatic-201-strategies-for-candidate-traffic-supremacy)

## [\[Webinar Recap\] The 2018 Recruitment Smackdown: New Players, New Plan](https://blog.appcast.io/upcoming-webinar-with-smashfly-the-2018-recruitment-smackdown-new-players-new-plans-0)

January 29, 2018 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/Webinars/Appcast%20+%20SmashFly_1.23.18/boxing.jpg)](https://blog.appcast.io/upcoming-webinar-with-smashfly-the-2018-recruitment-smackdown-new-players-new-plans-0)

Wow! What a webinar last week: CEOs from Smashfly & Appcast shared powerful insights about what 2018 holds for recruitment and of course provided some helpful tips for navigating this fast-changing, innovative industry! 

[Read More](https://blog.appcast.io/upcoming-webinar-with-smashfly-the-2018-recruitment-smackdown-new-players-new-plans-0)

## [What If You Treated Your Candidates Like You Treat Your Customers?](https://blog.appcast.io/what-if-you-treated-your-candidates-like-you-treat-your-customers)

November 03, 2017 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/Blog_Post_Images/pexels-photo-398532.jpeg)](https://blog.appcast.io/what-if-you-treated-your-candidates-like-you-treat-your-customers)

In many companies, customer service reigns supreme in guiding product, process and performance decisions. Alternately, many consumers claim loyalty and public affection for companies that deliver top-notch customer service; it is the currency of growth, longevity and competitive advantage. Consider for a moment... What would happen if you treated job candidates with the same reverence that you treat your customers? 

[Read More](https://blog.appcast.io/what-if-you-treated-your-candidates-like-you-treat-your-customers)

## [\[Video\] Chris Forman Discusses Recruiting Best Practices for Sales Professionals](https://blog.appcast.io/video-chris-forman-discusses-recruiting-best-practices-for-sales-professionals)

September 13, 2017 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/Blog_Post_Images/Screen%20Shot%202017-09-13%20at%203.05.56%20PM.png)](https://blog.appcast.io/video-chris-forman-discusses-recruiting-best-practices-for-sales-professionals)

Sales roles are one of Appcast's top five areas of focus for our clients, partly due to strong market demand. Demand for sales roles reached an all-time high [this past June](https://www.indeed.com/jobtrends/q-sales.html), as it continues to be one of the fastest growing verticals within organizations. 

[Read More](https://blog.appcast.io/video-chris-forman-discusses-recruiting-best-practices-for-sales-professionals)

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