---
title: Blog | Appcast | Traffic Acquisition
description: Traffic Acquisition | Looking for resources and helpful tips for your job advertising? Visit the Appcast Blog to stay up-to-date with trends in the recruiting industry, job advertising, and all things programmatic!
---

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## [THURSDAY: Webinar with IBM - Best Practices for Attracting Candidates on a Recruiting Budget](https://blog.appcast.io/upcoming-webinar-best-practices-for-attracting-candidates-on-a-recruitment-budget)

November 15, 2017 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/Webinars/IBM%20Kenexa%20+%20Appcast%20Co-Webinar_11.16.17/Appcast_Webinar_Tile_Sheri_and_Tom.jpg)](https://blog.appcast.io/upcoming-webinar-best-practices-for-attracting-candidates-on-a-recruitment-budget)

<https://info.appcast.io/webinar-best-practices-for-attracting-candidates-on-a-recruiting-budget>

Competition for top talent is fierce - you have shrinking unemployment rates, widening skill gaps, and a list of open req's that never ends.  Nowadays, you just can't afford to go fishing in the pool at a given time and pray for the [purple squirrel](https://en.wikipedia.org/wiki/Purple_squirrel).  Organizations need to position themselves as 'the place' that passive (and highly skilled) job seekers are attracted to.

[Read More](https://blog.appcast.io/upcoming-webinar-best-practices-for-attracting-candidates-on-a-recruitment-budget)

## [What If You Treated Your Candidates Like You Treat Your Customers?](https://blog.appcast.io/what-if-you-treated-your-candidates-like-you-treat-your-customers)

November 03, 2017 [Appcast](https://blog.appcast.io/author/appcast)

[![](https://blog.appcast.io/hubfs/Blog_Post_Images/pexels-photo-398532.jpeg)](https://blog.appcast.io/what-if-you-treated-your-candidates-like-you-treat-your-customers)

In many companies, customer service reigns supreme in guiding product, process and performance decisions. Alternately, many consumers claim loyalty and public affection for companies that deliver top-notch customer service; it is the currency of growth, longevity and competitive advantage. Consider for a moment... What would happen if you treated job candidates with the same reverence that you treat your customers? 

[Read More](https://blog.appcast.io/what-if-you-treated-your-candidates-like-you-treat-your-customers)

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