---
title: Blog | Appcast
description: Looking for resources and helpful tips for your job advertising? Visit the Appcast Blog to stay up-to-date with trends in the recruiting industry, job advertising, and all things programmatic!
---

# Try Appcast for Free

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An online digest for recruitment and talent acquisition professionals

- [For Employers](http://www.appcast.io/employers)
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## [5 Tips for a Competitive Advantage in Recruitment Marketing & Advertising](https://blog.appcast.io/5-tips-for-a-competitive-advantage-in-recruitment-marketing-advertising)

## [Tips from the Gig Economy Recruiter's Playbook](https://blog.appcast.io/tips-from-the-gig-economy-recruiters-playbook)

## [3 Steps to Crafting a High-Performing Job Ad & Application Process](https://blog.appcast.io/3-steps-to-crafting-a-high-performing-job-ad-and-application-process)

## [\[Webinar Recap\] What Makes Candidates Click: The Do's & Don'ts of Job Advertising](https://blog.appcast.io/webinar-recap-with-icims-what-makes-candidates-click-the-dos-and-donts-of-job-advertising)

## [\[Webinar Recap\] Programmatic 201: Strategies for Candidate Traffic Supremacy](https://blog.appcast.io/webinar-recap-with-madgex-programmatic-201-strategies-for-candidate-traffic-supremacy)

## [The Recruitment Industry is Changing... Are You?](https://blog.appcast.io/the-recruitment-industry-is-changing-are-you)

## [Upcoming Webinar for Job Sites - Programmatic 201](https://blog.appcast.io/upcoming-webinar-job-sites-stop-jostling-for-candidate-traffic)

## [\[Webinar Recap\] The 2018 Recruitment Smackdown: New Players, New Plan](https://blog.appcast.io/upcoming-webinar-with-smashfly-the-2018-recruitment-smackdown-new-players-new-plans-0)

## [\[Webinar Tomorrow\] 2018 Recruitment Smackdown: Industry CEOs Break It Down](https://blog.appcast.io/upcoming-webinar-with-smashfly-the-2018-recruitment-smackdown-new-players-new-plans)

## [Get Your Jobs on Google for Jobs: A Step-by-Step Guide with KRT & CH2M](https://blog.appcast.io/upcoming-webinar-google-for-jobs-a-step-by-step-practitioners-guide)

## [THURSDAY: Webinar with IBM - Best Practices for Attracting Candidates on a Recruiting Budget](https://blog.appcast.io/upcoming-webinar-best-practices-for-attracting-candidates-on-a-recruitment-budget)

## [What If You Treated Your Candidates Like You Treat Your Customers?](https://blog.appcast.io/what-if-you-treated-your-candidates-like-you-treat-your-customers)

## [\[Infographic\] 9 Ways to Shape your Employment Brand](https://blog.appcast.io/infographic-9-ways-to-shape-your-employment-brand)

## [\[Video\] Chris Forman Discusses Recruiting Best Practices for Sales Professionals](https://blog.appcast.io/video-chris-forman-discusses-recruiting-best-practices-for-sales-professionals)

## [Upcoming Webinar with Chris Forman: The Impact of Google for Jobs](https://blog.appcast.io/upcoming-webinar-with-chris-forman-the-impact-of-google-for-jobs)

## [\[On-Demand Webinar\] How Sodexo Built a Data-Driven Recruiting Operation](https://blog.appcast.io/on-demand-webinar-how-sodexo-built-a-data-driven-recruiting-operation-to-source-screen-hire-candidates)

## [New Report: Average Cost-Per-Click Recruitment Media Spend](https://blog.appcast.io/new-report-average-cost-per-click-recruitment-media-spend)

## [\[On-Demand Webinar\] Appcast & Jobvite Reveal Essential Recruitment Benchmarks](https://blog.appcast.io/on-demand-webinar-appcast-jobvite-reveal-the-essential-recruitment-benchmarks)

## [Through the Lens of a Recruitment Agency, There's a Lot We Can Learn](https://blog.appcast.io/through-the-lens-of-a-recruitment-agency-theres-a-lot-we-can-learn)

## [3 Ways to Increase the ROI of your Candidate Experience](https://blog.appcast.io/3-ways-to-increase-the-roi-of-your-candidate-experience)

## [New Metrics for an Age of Programmatic Recruitment Advertising](https://blog.appcast.io/new-metrics-for-an-age-of-programmatic-recruitment-advertising)

## [Improve the ROI of Job Ad Spend with Pay-Per-Applicant](https://blog.appcast.io/improve-the-roi-of-job-ad-spend-with-pay-per-applicant)

## [\[Infographic\] Performance Job Advertising 101](https://blog.appcast.io/performance-job-advertising-101-infographic)

## [\[On-Demand Webinar\] How Can You Leverage 'Robots' in Recruiting?](https://blog.appcast.io/how-can-you-leverage-robots-in-recruiting-on-demand-webinar)

## [Setting Your Sites on Job Candidates](https://blog.appcast.io/setting-your-sites-on-job-candidates)

## [Appcast's 2017 Event List](https://blog.appcast.io/appcasts-2017-event-list-where-youll-find-us)

## [Upcoming Webinar with Chris Forman: Simple Steps to Improve Job Advertising ROI](https://blog.appcast.io/upcoming-webinar-with-chris-forman-simple-steps-to-improve-job-advertising-roi)

## [Job Ads: If You’re Doing it Right, Your CPC Bids Should Be Going Up](https://blog.appcast.io/job-ads-if-youre-doing-it-right-your-cpc-bids-should-be-going-up)

## [7 Ways to Boost the ROI of your Performance Job Advertising](https://blog.appcast.io/7-ways-to-boost-the-roi-of-your-performance-job-advertising)

## [Developing a Talent Attraction Strategy: Takeaways from Tim Sackett’s Webinar](https://blog.appcast.io/developing-a-talent-attraction-strategy-takeaways-from-tim-sacketts-webinar)

## [Tim Sackett to Discuss the Rise of 'Talent Attraction' in Upcoming Webinar](https://blog.appcast.io/tim-sackett-to-discuss-the-rise-of-talent-attraction-in-upcoming-webinar)

## [The Best of the Blog in 2016](https://blog.appcast.io/the-best-of-the-blog-in-2016)

## [Hit the Ground Running with your Recruitment Media Buying in 2017](https://blog.appcast.io/hit-the-ground-running-with-your-recruitment-media-buying-in-2017)

## [Are You There, God? It’s Me, Margaret - How I Found My Religion in the Form of Data-Driven Recruiting](https://blog.appcast.io/are-you-there-god-its-me-margaret-how-i-found-my-religion-in-the-form-of-data-driven-recruiting-appcast)

## [Should Boardrooms & Executives Care About Recruitment Marketing?](https://blog.appcast.io/should-boardrooms-executives-care-about-recruitment-marketing-appcast)

## [Out with the Old, In with the New: The Rise of ‘Talent Attraction’](https://blog.appcast.io/out-with-the-old-in-with-the-new-the-rise-of-talent-attraction)

## [Appcast Launches 'Expert Guest Webinar Series,' First Featuring Allan Schweyer](https://blog.appcast.io/appcast-launches-expert-guest-webinar-series-first-featuring-allan-schweyer)

## [Stop Screening Qualified Candidates ‘In.' You’re Just Screening Them Out (and it’s Costing you a Fortune) - Part 2](https://blog.appcast.io/stop-screening-qualified-candidates-in-part-2)

## [Stop Screening Qualified Candidates ‘In.’ You’re Just Screening Them Out (and it’s Costing you a Fortune) - Part 1](https://blog.appcast.io/stop-screening-qualified-candidates-in-part-1)

## [Defining Your ROI: The Key to Solving a Recruiting Problem You Didn’t Know You Had](https://blog.appcast.io/defining-your-roi-the-key-to-solving-a-recruiting-problem-you-didnt-know-you-had)

## [Appcast Wins 'Coolest Companies for Young Professionals' at StayWorkPlay's Rising Stars Awards](https://blog.appcast.io/appcast-wins-coolest-companies-for-young-professionals-at-stayworkplays-rising-stars-awards)

## [A Practical Dictionary for Talent Acquisition: Translating Digital Marketing Language Into Recruitment Language](https://blog.appcast.io/a-practical-dictionary-for-talent-acquisition-translating-digital-marketing-language-into-recruitment-language)

## [Appcast Wins 'Most Innovative Enterprise Solution,' Chris Forman Wins 'Innovator of the Year' at TATech's 2016 Conference](https://blog.appcast.io/appcast-wins-most-innovative-enterprise-solution-at-2016-resis)

## [Why that Perfect ‘10’ Could Be a Bad Hire](https://blog.appcast.io/why-that-perfect-10-could-be-a-bad-hire)

## [8 Reasons the Magical World of the Internet Isn’t Getting you Candidates](https://blog.appcast.io/8-reasons-the-magical-world-of-the-internet-isnt-getting-you-candidates)

## [How Technology Can Play Cupid in the ‘Online Dating Game’ of Finding Great Candidates](https://blog.appcast.io/how-technology-can-play-cupid-in-the-online-dating-game-of-finding-great-candidates)

## [The True Driver of Company Culture and Employee Engagement](https://blog.appcast.io/the-true-driver-of-company-culture-and-employee-engagement)

## [Key Recruitment Media Metrics to Track When Assessing ROI](https://blog.appcast.io/key-recruitment-media-metrics-to-track)

## [How Programmatic Job Advertising Turns the Entire Web into Your Own “Help Wanted” Sign](https://blog.appcast.io/how-programmatic-job-advertising-turns-the-entire-web-into-your-own-help-wanted-sign)

## [Using your Company Culture to Attract Entry-Level and Hourly Employees](https://blog.appcast.io/using-your-company-culture-to-attract-entry-level-and-hourly-employees)

## [7 Roadblocks to Applies](https://blog.appcast.io/7-roadblocks-to-applies)

## [Technology in HR is Here to Stay… Thankfully, so are the People](https://blog.appcast.io/technology-in-hr-is-here-to-stay)

## [Recruiters: Find your Nirvana by Giving Up your Super Cape](https://blog.appcast.io/recruiters-save-real-money-by-giving-up-your-super-cape)

## ['Somos el Cambio' - We are the Change](https://blog.appcast.io/somos-el-cambio-we-are-the-change)

## [Frictionless Mobile Recruiting](https://blog.appcast.io/frictionless-mobile-recruiting)

## [Why Outcome-Based Job Descriptions Drive Up Quality and Quantity of Candidates – Part II](https://blog.appcast.io/why-outcome-based-job-descriptions-drive-up-quality-and-quantity-of-candidates-part-ii)

## [Why Outcome-Based Job Descriptions Drive Up Quality and Quantity of Candidates – Part I](https://blog.appcast.io/why-outcome-based-job-descriptions-drive-up-quality-and-quantity-of-candidates-part-i)

## [How to Improve Your Mobile Device Recruiting](https://blog.appcast.io/how-to-improve-your-mobile-device-recruiting)

## [The Recruitment Tech Terminology You Need to Know](https://blog.appcast.io/the-recruitment-tech-terminology-you-need-to-know)

## [Pay Per-Applicant, Not Per-Click](https://blog.appcast.io/pay-per-applicant-not-per-click)

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