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Hit the Ground Running with your Recruitment Media Buying in 2017

December 20, 2016 Leah Daniels

When you evaluate your job advertising successes from the last year, there are a few ways you can slice and dice the data to identify what you paid for, versus what your returns were.

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Appcast Launches 'Expert Guest Webinar Series,' First Featuring Allan Schweyer

November 07, 2016 Annie Pullen

Are you using the best KPIs throughout each stage of your recruiting process? 

Do you know what aspects of your job advertising you need to improve to convert more applicants? 

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Defining Your ROI: The Key to Solving a Recruiting Problem You Didn’t Know You Had

October 18, 2016 Nicole McKeon

Return on investment.

This phrase often hangs over the head of a Talent Acquisition Director like the sword of Damocles, as pressure from the CFO looms in the distance. In job advertising—and recruiting in general—making decisions about where to invest your budget can be daunting, and it’s easy to be unsure of what strategy to take or where to begin allocating your spend.

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A Practical Dictionary for Talent Acquisition: Translating Digital Marketing Language Into Recruitment Language

October 03, 2016 Evan Herman

Employers of all sizes throughout the world continue to embrace the “recruitment marketing and advertising revolution.” This revolution has enabled talent acquisition teams to mimic in employment branding and job advertising what their counterparts on marketing teams have been doing already for several years.

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How Technology Can Play Cupid in the ‘Online Dating Game’ of Finding Great Candidates

August 10, 2016 Leah Daniels

This story begins, arguably with the creation of the classified section of the newspaper, then exacerbated by the creation of Monster and the duration-based online job posting. 

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Key Recruitment Media Metrics to Track When Assessing ROI

July 29, 2016 Doug Taylor

Recruiters are masters of all trades. If only it was as simple as posting job ads and watching candidate’s flow in. In the past, there were few sources to manage—those were the days of help wanted signs in shop windows.

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How Programmatic Job Advertising Turns the Entire Web into Your Own “Help Wanted” Sign

July 26, 2016 Chris Forman

Online advertising has undergone a radical shift in the last 6 years. Rather than relying on teams of media buyers and analysts, most online advertising is now bought, placed, and optimized “programmatically”using “big data” and software.

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