--- title: Blog | Appcast | Industry Trends (4) description: Industry Trends | Looking for resources and helpful tips for your job advertising? Visit the Appcast Blog to stay up-to-date with trends in the recruiting industry, job advertising, and all things programmatic! (4) --- # Try Appcast for Free Appcast is free to use - you only pay for applicants. Take a 14-day free trial and we'll cover your first $500 worth of applicants. No obligation, no risk and no fees. ### Start Your Trial - Get applicants for FREE in a 14-day trial - Advertise as many jobs as you want - Only sponsor jobs that need applicants - Reach candidates beyond the job board - Integrate simply with your Career Site ### Appcast Partners  - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/kenexa-6b0517ca1ab55874154a90039ef76b2f.png?width=130&name=kenexa-6b0517ca1ab55874154a90039ef76b2f.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/icims-27ce50fd601a0beae4b8a00ca6c43d72.png?width=110&name=icims-27ce50fd601a0beae4b8a00ca6c43d72.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/jobvite-2f1b1676e7ca1d1836e681382b47128e.png?width=116&name=jobvite-2f1b1676e7ca1d1836e681382b47128e.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/healthcare-86a102b10a639de088f807cbed8ec267.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/taleo-061dcbc9f665079110ade41e25966e59.png?width=127&name=taleo-061dcbc9f665079110ade41e25966e59.png) - ![](https://blog.appcast.io/hs-fs/hubfs/Appcast_Jan_2016/image/jibe-470f54e8ac13271690b247ac4b4732eb.png?width=87&name=jibe-470f54e8ac13271690b247ac4b4732eb.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/greenhous-b845226684b2b4d5fb5ee46c8f643e41.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kronos-1fe4be631e8c29fc9856655c6edbd2a9.png) - [1 (800) 570-5430](tel:18005705430) - START A FREE TRIAL - [LOGIN](http://www.appcast.io/publishers) [![Appcast blog](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/Appcast_Blog.png "Appcast blog")](http://www.appcast.io/) An online digest for recruitment and talent acquisition professionals - [For Employers](http://www.appcast.io/employers) - [For Agencies](http://www.appcast.io/agencies) - [Our Customers](http://www.appcast.io/customers) - Resources - [Webinars](http://appcast.io/resources/webinars) - [White Papers](http://appcast.io/resources/whitepapers) - [Case Studies](http://appcast.io/resources/case-studies) - [Blog](https://blog.appcast.io) ## [How Programmatic Job Advertising Turns the Entire Web into Your Own “Help Wanted” Sign](https://blog.appcast.io/how-programmatic-job-advertising-turns-the-entire-web-into-your-own-help-wanted-sign) July 26, 2016 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Screen_Shot_2016-07-26_at_8.41.43_AM.png)](https://blog.appcast.io/how-programmatic-job-advertising-turns-the-entire-web-into-your-own-help-wanted-sign) Online advertising has undergone a radical shift in the last 6 years. Rather than relying on teams of media buyers and analysts, most online advertising is now bought, placed, and optimized “programmatically”using “big data” and software. [Read More](https://blog.appcast.io/how-programmatic-job-advertising-turns-the-entire-web-into-your-own-help-wanted-sign) ## [Using your Company Culture to Attract Entry-Level and Hourly Employees](https://blog.appcast.io/using-your-company-culture-to-attract-entry-level-and-hourly-employees) July 20, 2016 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/building-1080591_1280.jpg)](https://blog.appcast.io/using-your-company-culture-to-attract-entry-level-and-hourly-employees) Most of us espouse corporate ideas and future plans that make great sense to everyone who is just like you and me...  assuming that you are a corporate, white collar worker, that is highly educated, in a salaried position, with focused career growth. [Read More](https://blog.appcast.io/using-your-company-culture-to-attract-entry-level-and-hourly-employees) ## [Why Outcome-Based Job Descriptions Drive Up Quality and Quantity of Candidates – Part II](https://blog.appcast.io/why-outcome-based-job-descriptions-drive-up-quality-and-quantity-of-candidates-part-ii) June 21, 2016 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/IVY2VG1MAD.jpg)](https://blog.appcast.io/why-outcome-based-job-descriptions-drive-up-quality-and-quantity-of-candidates-part-ii) Once you have created outcome based job descriptions, [as described in Part I](https://blog.appcast.io/why-outcome-based-job-descriptions-drive-up-quality-and-quantity-of-candidates-part-i), that focus on selling the candidate the job, the next step is to get that job description in front of the right people.  [Read More](https://blog.appcast.io/why-outcome-based-job-descriptions-drive-up-quality-and-quantity-of-candidates-part-ii) ## [How to Improve Your Mobile Device Recruiting](https://blog.appcast.io/how-to-improve-your-mobile-device-recruiting) March 18, 2016 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/mobile_recruiting.jpg)](https://blog.appcast.io/how-to-improve-your-mobile-device-recruiting) Today, consumers use their mobile devices for everything; to check social updates, verify their bank balance, talk to their kids and see what the weather is going to be like each day. It is no surprise that consumers are using their phones in their job search. [Read More](https://blog.appcast.io/how-to-improve-your-mobile-device-recruiting) ## [The Recruitment Tech Terminology You Need to Know](https://blog.appcast.io/the-recruitment-tech-terminology-you-need-to-know) March 18, 2016 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/10_Ways_Blog_Post.png)](https://blog.appcast.io/the-recruitment-tech-terminology-you-need-to-know) With advancements in recruitment technology come new terminology, slang, and lingo. In an ever-evolving industry, keeping up with change is the new normal. Recruiters are now responsible for evaluating and measuring a variety of new metrics to analyze the performance of advertising media. [Read More](https://blog.appcast.io/the-recruitment-tech-terminology-you-need-to-know) ## [Pay Per-Applicant, Not Per-Click](https://blog.appcast.io/pay-per-applicant-not-per-click) March 03, 2016 [Appcast](https://blog.appcast.io/author/appcast) [![](https://blog.appcast.io/hubfs/Screen_Shot_2016-03-18_at_11.21.31_AM.png)](https://blog.appcast.io/pay-per-applicant-not-per-click) Thirty years ago when a company needed to advertise a job, it simply called the local paper, provided copy, bought an ad slot and then waited for resumes to arrive. It was a simple decision and the ad ran until the role was filled. [Read More](https://blog.appcast.io/pay-per-applicant-not-per-click) [Previous](https://blog.appcast.io/topic/industry-trends/page/3) [All posts](https://blog.appcast.io/all) ### Subscribe to our blog! 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No obligation, no risk and no fees. ### See It For Yourself - Advertise as many jobs as you want - Only sponsor jobs that need applicants - Reach candidates beyond the job board - Integrate simply with your Career Site ### Appcast Partners - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kenexa-6b0517ca1ab55874154a90039ef76b2f.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/icims-27ce50fd601a0beae4b8a00ca6c43d72.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/jobvite-2f1b1676e7ca1d1836e681382b47128e.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/taleo-061dcbc9f665079110ade41e25966e59.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/jibe-470f54e8ac13271690b247ac4b4732eb.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/greenhous-b845226684b2b4d5fb5ee46c8f643e41.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/kronos-1fe4be631e8c29fc9856655c6edbd2a9.png) - ![](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/healthcare-86a102b10a639de088f807cbed8ec267.png) ![Appcast logo horisontal white](https://blog.appcast.io/hubfs/Appcast_Jan_2016/image/footer_logo.png) - Privacy policy - Terms of Use ### Solutions - [Employers](http://www.appcast.io/employers) - [Agencies](http://www.appcast.io/agencies) - [Publishers](http://www.appcast.io/publishers) ### Company - [About](http://www.appcast.io/about) - [Resources](http://www.appcast.io/resources) - [Press](http://www.appcast.io/news) - [Careers](http://www.appcast.io/careers) - [Blog](https://appcast-1859609.hs-sites.com/blog) ### Connect - [Contact](http://www.appcast.io/contact) - [Support](mailto:support@appcast.io?cc=rodion.chauskin@appcast.io) - - ### Start - Appcast is free to use. 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