If you’re a recruiter, you’ve heard the repetitive story of how job descriptions should be formatted: be specific, state realistic required skills, and avoid impractical wish lists from hiring managers.

Today, consumers use their mobile devices for everything; to check social updates, verify their bank balance, talk to their kids and see what the weather is going to be like each day. It is no surprise that consumers are using their phones in their job search.

With advancements in recruitment technology come new terminology, slang, and lingo. In an ever-evolving industry, keeping up with change is the new normal. Recruiters are now responsible for evaluating and measuring a variety of new metrics to analyze the performance of advertising media.

Thirty years ago when a company needed to advertise a job, it simply called the local paper, provided copy, bought an ad slot and then waited for resumes to arrive. It was a simple decision and the ad ran until the role was filled.