Through the placement of job ads, recruiters aim to find the best talent where they live, work and play on the web. Over the years, the channels and mechanisms for doing this have changed, leading to more cost-effective, impactful job advertising solutions that are improving the results of talent acquisition departments around the globe.
Read MoreImprove the ROI of Job Ad Spend with Pay-Per-Applicant
[Infographic] Performance Job Advertising 101
Recruiting leaders at any organization have one main objective: to quickly hire impactful employees. Today’s online recruitment scene is an intense competition to find talent; your job ads must be seen by the right candidates, at the right time, and for the right price point.
Broadly defined, the term artificial intelligence (AI) is applied to machines and algorithms that mimic the cognitive functions of human beings. But for the time being, AI augments and/or automates only specific tasks, but does not and may never possess a “general intelligence” similar to the human brain.
Read MoreSetting Your Sites on Job Candidates
One of the many great things about working in a particular field for a long time is that you become a witness to change. Such has been my experience in covering employee recruitment since the early days of the internet.
Read MoreAppcast's 2017 Event List
Appcast will be attending several industry events this year! Our first tradeshow is the SourceCon Spring Conference in Anaheim, CA. Our team will be at the conference at Booth #312 starting Monday, March 13th through Wednesday, March 15th. Stop by to connect with the Appcast team and learn about our job advertising solutions.
Read MoreUpcoming Webinar with Chris Forman: Simple Steps to Improve Job Advertising ROI
Nearly $4 billion is spent on job advertising in the US each year. From Appcast’s extensive analysis of the online job advertising ecosystem, we’ve found that 50% of that spend is typically wasted.
Read MoreJob Ads: If You’re Doing it Right, Your CPC Bids Should Be Going Up
If you’re operating a high performing job advertising strategy, your CPC bids should be going up.
Counterintuitive, right?
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